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About Us

Win Place & Show is an iconic bar located in mid-town Ruidoso, NM. Family owned and operated (Mike, Morgan, Denni & Brandon Cheney pictured above), it provides three unique experiences in one perfect setting. The package liquor store marked the initial footprint of what has become WPS. The bar was first established in the 1950's following the package store. The lounge offers a large fireplace, dancefloor, and stage for live music in the evenings. In 2020, the neighboring lot became the Axe Bar and Patio. A perfect entertainment space which offers axe throwing, drinks and live music with a large covered patio.

"At Win Place & Show we strive to create a family fun environment through our unique atmosphere, rich history, and incredible staff" - Mike Cheney (Owner)


We pride ourselves on our Bourbon selection at Win Place & Show and we invite you to stop in to taste and review our current selections.  Every year we visit distilleries to select single barrels we feel will delight our customers and promote our reputation as the provider of the finest expressions in the state of New Mexico.  Mike Cheney is our resident Bourbon Steward, certified by the Stave & Thief Society of Louisville, KY and it is Mike's goal to have several Store Picks on site at any given time.  

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