Trees and Mountains
win place and show


 Our names are Mike and Denni Cheney. We are native New Mexicans from Hobbs (Mike) and Albuquerque (Denni). We met in college at New Mexico State University and have lived in several cities around New Mexico, but Ruidoso has always had a special place in our heart. We have two wonderful (adult) kids, Morgan and Brandon. 

Morgan lives here in Ruidoso and is our social media content creator and helps with the bar. Brandon is currently living in Denver and loving it! 

Some people have asked why we chose to buy Win Place and Show and the answer is simple; we wanted to! We have been looking for a new opportunity and experience, something that's a bit out of our element and when this opportunity came up we couldn't say no! Ruidoso has always been one of our favorite places in New Mexico and we've been dancing at WPS since we were in college! We enjoy the atmosphere, down to earth people, and social environment that makes up this little country bar. We had a health scare with our daughter a few years ago that reminded us how precious each moment is. Since then, we have taken extra time to enjoy something out of each day, to not procrastinate the things we want to do, and to take chances on what brings us happiness.

Since Morgan's double lung transplant in April of 2016, we have become proactive with organ donation events and awareness. Samuel Duke chose to be an organ donor, saving Morgan's life and improving the lives of 4 other people! He is our HERO and we honor him whenever possible. We are so happy to say that we have met the Duke family and Morgan has become close with Sam's parents, Mike and Sydney Duke. We are so blessed to have them in our lives!


We have been the owners of Win Place and Show Bar & Package Store since December 2018 and we're looking forward to many more years. If you're new to the bar, introduce yourself when you stop by! We love getting to know the locals and visitors that come through!

And don't forget to ask about our bourbon selection!

Win Place & Show 3rd Annual Bourbon Auction, 2021

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We pride ourselves on our Bourbon selection at Win Place & Show and we invite you to stop in to taste and review our current selections.  Every year we visit distilleries to select single barrels we feel will delight our customers and promote our reputation as the provider of the finest expressions in the state of New Mexico.  Mike Cheney is our resident Bourbon Steward, certified by the Stave & Thief Society of Louisville, KY and it is Mike's goal to have several Store Picks on site at any given time.  The accumulation of top shelf bourbons culminates in a one of a kind live auction the first Saturday in December of every year! 

4th Annual Win Place & Show Bourbon Auction:

December 3, 2022 Saturday